Social networking sites are all the rage. Almost everyone has at least one or two online social networking profiles. This means one thing to the modern business owner; they had better get hooked up with these sites as well.
One of the premier social networking sites today is MySpace; there are one hundred million accounts and counting as of 2010.
If you are going to run a business whether online or off, you are going to need customers and in order to get customers, you must advertise.
Traditional forms of advertisement are expensive and do not always render quick results, so why not take advantage of free advertising and marketing? When you look at the sheer number of users on MySpace, it only makes good sense to take advantage of this forum…especially if these users are in the demographic that you are targeting.
MySpace Social Networking Profile Set Up
The first thing you need to know about setting up a professional profile is the necessity of pictures. Not only do you want to include images of your business and products but of you personally. People love pictures because they allow them to get a feel for who you are. You want potential customers to see you as more than just a small business owner looking to make money, when they feel they know you personally they are more inclined to do business with you.
The headline on your profile sets the tone for the rest of the page and in some cases may be the only time someone sees a reference to your website. You must remember you are setting up a marketing campaign not just building a profile. Make it catchy, quick, and to the point.
Set your background up well. You should look to assert yourself as an authority in your chosen field, tell about who you are and what your experience is but do so in a humble manner. If you come across as arrogant people will simply exit the page and think of you no more. So humble but assertive is your goal for the proper background tone.
Draw people into your business with the rest of your profile page. You do this by first asserting a problem, “Are you tired of being broke and your bills not getting paid?” Go into a bit of detail, but not too much so on this point. The key to making this type of marketing work is providing the solution to said problem. Offer a solution, but make sure you drive targeted individuals by qualifying who you want to work with.
Your Business Opportunity
Free advertising and marketing are great when you approach it correctly. MySpace and other similar social networking sites offer a fantastic opportunity to all kinds of business owners. Take the time to familiarize yourself with the social networking platform; your business will thank you!
- Creating a MySpace Business Page
- Why Free Social Networking Sites Work Better than Paid Advertising