LinkedIn is an online business networking site that you should not ignore in your efforts to promote your business through social networking.
With millions of professionals from many different industries on the site, there are plenty of opportunities. Most people under-utilize this incredible tool.
Here are some great ways that you can use LinkedIn for business:
Make Yourself Visible
One of the most important LinkedIn business social network tips is to make yourself visible. When you add more connections to the site, people are more likely to end up seeing your profile. People like to work with others that friends they know already trust. It also will help you appear closer to the top of the results when a search is done.
Fill Out the Entire Profile
Another of the important tips to remember is to fill out the entire profile on LinkedIn. This is important because it helps to earn trust with other people. If they see you didn’t take the time to fill out your profile, they may wonder if you are trustworthy. Filling out more of your profile and using it to its fullest will help you to boost your online reputation.
Improve Search Engine Optimization
Not only can you promote yourself at LinkedIn but you can also promote your website or blog as well. You are able to publicize your websites on the site and there are several categories that you can choose from, such as “my company” and “my website.” You can modify the link name as well if you choose the “other” tab. This allows you to use descriptive terms that can help to improve your search engine optimization.
Start a Fan or Group Page for Your Business
You can also start a fan or group page for your business, which can be very helpful. This allows you to have a place where you can interact with people who are interested in your business or surrounding topics. It is great for promotion and gives you a place where you can post updates with new things that are going on within your business.
Ask Customers for Recommendations
Another of the LinkedIn business social network tips is to ask customers for recommendations on the site. Make sure you ask for these recommendations from customers that are very happy with you. They can provide testimonials on the site, which are seen as recommendations. This helps to build trust with other people you may be trying to network with on LinkedIn.
If you aren’t using LinkedIn for your online business networking efforts, you should give it a try. These are just a few of the ways that this site can be used for business purposes. The site has a whole lot more to offer if you take full advantage of the site.
If you’re going to use LinkedIn, make sure you don’t just let that account set there. Use this tool to its fullest for the best results. Remember it is not just about creating a profile…it is about being social!
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