Don’t underestimate the value of Twitter Marketing for Business!
Twitter can be one of the most efficient and effective social media marketing tools that a company can use to connect with current and potential customers, enhance brand recognition and generate well-targeted traffic to their online website or offline business.
While many people were quick to think that Twitter social networking was for personal-use only, studies have found that Twitter can be one of the most effective ways to get product sales and online traffic to a company’s main website.
A recent Forrester study reported by Forbes.com in October 2010 stated:
“ Twitter followers may have the potential to be more valuable than Facebook fans in the future…the study confirmed that Twitter followers are more likely to buy from brands they follow (37% vs. 21%), and recommend brands to friends (33% vs. 21%).”
Small business owners are echoing this study with their own experience. They are connecting with new customers and making new sales…all by the power of their efforts marketing on Twitter.
With the ever-changing rules in search engine optimization, companies are realizing that having an online presence and a following on Twitter can help them connect with customers in a way that they have never been able to before.
Whether you are small local business, an online retailer or a large corporation, you will see a lot of benefit from using Twitter to promote your company beyond what other social media can provide.
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